Sarah Potter is a Senior Art Director and Designer living in Atlanta, Georgia with 14 years of combined experience in-agency and in-house. She’s got an eye for elegantly formatted typography, a brain for user experience thinking, and a heart for puns, line art, oversized coffee table design compendiums, and raising other designers to be the best they can be.

Sarah has worked with enterprise-level organizations, startups, and everything in between, including: Boston Consulting Group, IHG, Equifax, Mercedes-Benz, Lyft, Mölnlycke Health Care, Deloitte, Interface, NBCUniversal, RICOH, Metro Atlanta Chamber, Atlantic Station, Northside Hospital, and many more.

Some of Sarah’s favorite design loves include Adobe Creative Suite, Figma, seamless brand design systems, the invention of Google Fonts, paragraph styles, user-centered design, Stefan Sagmeister, Milton Glaser, beautifully designed brand guidelines, hand lettering, microanimations, information hierarchy, data visualization, discovery phases, asking what, asking why, and being an asset to a team full of thinkers and dreamers.

Here’s to making the world a little more thoughtfully designed together—one project at a time.