OPPORTUNITY
This data intelligence company had a storytelling problem—with a business model spanning multiple industries and verticals, the ability to showcase how their proprietary data model could provide insights for each industry was a tall order. However, they had recently coined a new term for their business model—Operational Intelligence—which now needed to be shared (and defined) with current and prospective audiences alike.

PROCESS
For a brand story spanning multiple industries and audiences, finding key visuals to represent everyone without isolation became the main goal for this campaign. Visualizing the idea of a ‘decision dead zone’ then became more of an illustrative line art system reminiscent of waveforms, decibel levels and impact scales, which could be understood regardless of industry. Using the brand colors and line art as a guide, this modern treatment of animation and dynamic movement helped showcase the difference Operational Intelligence can make on what would otherwise be a guessing game of data and decisioning dead zones.