OPPORTUNITY
This oral health company was in the process of a brand buildout to release its new offerings to dental offices around the country—but the brand required sales and educational tools to get its name into market and build brand equity and loyalty toward its oral pathogen testing services. To do so, we created a series of digital and print sales tools and materials to help educate and inform dental providers and their patients of the benefits of oral pathogen testing to a patient’s overall oral health.

PROCESS
With a logo and the beginnings of a color palette provided by the brand, I went to work creating a larger system of typography hierarchy, image styling, and other visual elements that came to life through a series of print and digital materials. The brand’s fresh, inviting color palette played well with its more playful voice and tone, and the singular use of the swish element helped mimic a simple oral swish testing experience while acting as an uplifting element to the brand’s visuals. Images of positive individuals and dental professionals added a lighthearted tone to the overall brand, and the series of tools helped kick off a brand toolkit, look and feel, and style to be replicated in future pieces.