OPPORTUNITY
This environmentally-focused technology company had a big vision for the future of global energy, and it was in a position to seek like-minded investors and partners to bring its proprietary processes to life. But with nothing but a JPG of the logo and details of the vision and products, the brand enlisted help to prepare its story in a brochure-style booklet outlining goals, processes and products to share with potential stakeholders.

PROCESS
I spent the majority of my research on the driving story behind the brand’s ethos—the tamarisk tree—and aimed to build on the brand’s vision by creating typography, a color palette, and a logo rebuild from the original JPG that would align with the story of creation for the benefit of future generations. After developing a better understanding of the products and processes the brand was aiming to feature, I shifted to creating an illustration style, aspirational photography and styling to best appeal to potential stakeholders while retaining the voice of the brand. Along with my copywriter, we laid out their story across a 24-page booklet.