OPPORTUNITY
Metro Atlanta has seen years of celebration for the innovative individuals and businesses flocking to the area, but this past year marked a kick-off of a new brand initiative dedicating an entire month to Atlanta’s top innovators through music, tech, and other big players in the innovation space. Metro Atlanta Chamber sought to create a singular digital hub to act as a one-stop shop for event information, host and event resources, and an area to sign up to host an event on the InnovATL site.

PROCESS
I aimed to utilize the InnovATL brand system in an eye-catching and dynamic way throughout the landing page, including parallax scrolling effects, microanimations and revolving typography as the user scrolled. Each section offered not only helpful resources for those looking to attend or host events, but also surprise and delight at every angle.