OPPORTUNITY
Our financial client needed an educational resource to share with their customers that explained the benefits of a program membership for their own business operations. With little to no brand system of their own beyond a logo, brand font and limited colors, the client aimed for a resource-packed information eBook that would wow audiences and pique customer interest.

PROCESS
I began by setting up a framework for the eBook that would be easy to digest and navigate. A global navigation system with previously determined ‘chapters’ helped keep the content skimmable and manageable. Creating a visual theme with repetitive elements and consistent photographic styling allowed the eBook to feel cohesive from page to page, and adding a rhythm to the page layouts and formatting kept each page feeling consistent without the element of redundancy.