OPPORTUNITY
Carrier Midea was looking to promote their line of HVAC products in the storefronts of their dealer partners. To help thank and celebrate these dealers, we created a kit full of Midea premiums and swag along with informational counter cards and sales tools to help guide conversations and ultimately increase sales of their ductless systems.

PROCESS
In order to make the dealer kit truly stand out among the stacks of deliveries and standard mail, I knew I wanted to create an outer shipping box utilizing the Midea Blue color to instantly have the brand identity present and recognizable to the dealer. The Midea brand has a history of showcasing their product lines with line art illustrations, so I created a pattern from the ductless illustrations for an airy graphic effect. Witty, pun-filled headlines matched the lighthearted nature of the pattern and box, continuing the story once the box had been opened. The final kit, complete with t-shirts, book bags, pens, flash drives, stool covers and counter mats, were sent to 200 Midea dealers across their regional sales areas.

WINNER: Gold Hermes Creative Award, Print Media Advertising / Direct Mail