OPPORTUNITY
Metro Atlanta Chamber was in a season of renewal for re-launching Atlanta as a cultural hub for its talent, community and economy. With a branded program launch on the horizon and a big story to tell for the year, an exciting digital hub and annual impact report needed to be as impactful as the story itself.

PROCESS
The annual report would become a high-impact tool for the Metro Atlanta Chamber, to not only celebrate its wins for the community, its talent pool, and economic progress, but to drive even more eyes toward the future of Atlanta as an innovation and talent hub. I had a bold vision in mind for typography, overlapping imagery and bold utilization of the brand colors and graphics to capture the eye and place Atlanta’s vision into the design.